Session Day / Time
Thursday February 21, 2008 @ 12:00pm EST (recording available for download)

Using Social Media and Premium Content to Create New Profit Centers for Your Business with Jason Van Orden

Podcasters and bloggers often look to advertising to make money from their media. While this is a valid (and at times lucrative) strategy, some podcasters and bloggers are far exceeding the traditional CPM rates by selling premium content to their community. In this session, internet marketing and podcasting consultant, Jason Van Orden, will reveal how he used this often overlooked strategy to generate over $70,000 in Q3 of 2007. You’ll discover a blueprint for executing a successful premium content strategy of your own using social media to drive sales.

What You’ll Learn:

• How to choose a profitable niche of starving customers who are ready to buy premium content
• A key relationship building and sales tool that many bloggers and podcasters fail to use that’s costing them sales
• The secrets to using your premium content to make money again and again

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Session Day / Time
Thursday February 21, 2008 @ 1:00pm EST (recording available for download)

Branding and Blogging: The “New” Success Secret for Attracting More Clients and More Money with The Blog Squad

Attention to these two essential pieces can boost your marketing results. When done right, your marketing efforts and investments pay off big time. Whether you have a small business or you’re a solo professional, you need to know how to blend the traditional (branding) with new marketing (blogging) to take advantage of an unprecedented opportunity to gain more visibility, boost your credibility and attract more business.

What You’ll Learn:

• How to communicate your core message on your blog and reach your ideal customer every time your blog is visited
• How to reach out to blogosphere to gain more visibility for exponential results
• How blogs support and extend your personal brand for ultimate success

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Session Day / Time
Thursday February 21, 2008 @ 2:00pm EST (recording available for download)

5 Ways to Use Social Media to Find & Create Your Next Joint Venture with MaryPat Kavanagh & Michele PW

Working with someone who has similar business interests as you do is one of the fastest ways to make money and build your credibility. But how do you approach someone you want to partner with so you get a “Yes!” every time? Join MaryPat Kavanagh and Michele PW as they share with you how they used social media to identify a joint venture opportunity. They will also teach you how to leverage your new relationship so you increase traffic, create a great product and make more money than doing it all yourself.

What You’ll Learn:

• How to identify the perfect joint venture so you make money faster
• Ways to leverage a joint venture relationship so you build your list at record speed
• 5 key strategies to develop a WIN-WIN-WIN for you, your business and your joint venture partner

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Session Day / Time
Thursday February 21, 2008 @ 8:00pm EST (recording available for download)

Second Life: How to Build your Business Through Virtual World Participation with Kate Trgovac

A lot of people hear the phrases “virtual worlds” or “Second Life” and several stereotypes come to mind, most having to do with basements, anti-social twenty-somethings and a lot of simulated sex. Well, nothing could be further from the truth. There are several serious, enterprising business people and brands in Second Life that are creating new markets and new opportunities to extend their business and create new revenue streams. This presentation will focus on three different Second Life entrepreneurs and how they are creating business for themselves.

What You’ll Learn:

• Have a greater understanding of why 3D virtual worlds are compelling
• Get an overview of the demographic breakdown of who participates in SL
• Learn about different ways of creating revenue in Second Life
• Hear some ideas for extending your services into a virtual environment
• Gain the confidence to create your avatar and start exploring SL

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