Session Day / Time
Friday February 22, 2008 @ 12:00pm EST (recording available for download)

How Any Time-Starved Person Can Produce a Quality Podcast Using the Power of Automation with Karin Hoegh

Do you love podcasting, but hate the idea of having to learn all the technical stuff such as RSS fees, compression and encoding? There’s an easy way to podcast without having to rethink or rejig your communications strategy. In this session, Karin Hoegh will explain how individuals and businesses are using podcasting best practices to produce a quality podcast without wasting time or money on the production details.

What You’ll Learn:

• How to podcast quickly and often without all the technical headaches
• Ways to produce a quality podcast that meets the demands of your audience
• The most important podcasting tasks you should always outsource (and which ones you shouldn’t)
• What most podcasters aren’t doing (and why you should start doing it to stand out)

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Session Day / Time
Friday February 22, 2008 @ 1:00pm EST (recording available for download)

How to Create and Profit from Your Own Niche Focused Directory with Penny Haynes

People are told to enter their blog or podcast into various directories. Yet these directories contain hundreds – even thousands – of other blogs and podcasts across multiple categories. It can be difficult for your target market to find your blog or podcast in these directories as the categories and topics are too general.

Instead of adding your blog or podcast to an abyss of other directories that may or may not drive traffic to your blog or podcast, launch your own directory focused on a specific niche. Whether that niche is a local community, a gender or a specific segment of business, you can create and launch your own niche focused directory to position yourself as an expert in your field and offer something of value to your target market.

What You’ll Learn:

• How to use your community to create content for your directory
• Ways to encourage offline businesses or prospects to use your directory
• What features you must offer to make your directory of value to those who join it
• The cheap way and the intelligent way to get started with your own directory

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Session Day / Time
Friday February 22, 2008 @ 2:00pm EST (recording available for download)

How to Get Sponsors, Keep Sponsors, Report to Sponsors, and Make Money with Your Blog and Podcast with Paul Vogelzang

Podcasters often perfect the sensory and conceptual aspects of their shows, taking care to avoid mistakes that might cause a listener to have overload such as poor audio, intros and outros not in keeping with the show’s message, and the overuse of “canned messages.” But, after perfecting these elements, is there one factor that can undermine all of the work that was put into a show? How do you use PR vs. advertising?

Ads, sponsorship and promotion benefit shows by generating revenue through a variety of formats including banner ads, pop-up ads and paid “product placement.” But they also have the power to disrupt a show’s overall value. Integrating sponsorships, ads and promotion is a fine line to walk. Going down that path is tricky and is complicated when working with Fortune 100 marketers. In this session, Paul will teach you how to get, keep and report to sponsors based on his experience being the producer behind one of the first independent podcasts to secure a multi-year six figure sponsorship deal.

What You’ll Learn:

• How to get a six figure sponsorship deal for your blog or podcast from a Fortune 500 company
• How to use a sponsor’s message without disrupting your social media content
• Ways to sign sponsors to a multi-year deal for your blog or podcast

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Session Day / Time
Friday February 22, 2008 @ 8:00pm EST (recording available for download)

Time, Money, Sex (and Salvation): How to Turbo Charge Your Blog Posts, Podcasts and Sales Copy for Maximum Traffic & Greater Impact with Andy Wibbels

In a world of too many options, how do you position your products and services for instant success? Join blogger and author Andy Wibbels for a rollicking ride through the top reasons anybody pays attention to anyone saying anything. At the end of this session you’ll know the absolute, primary, number-one, always-applicable reason we wake up to marketing, media and messages.

What You’ll Learn:

• Strategies for riding the latest trends in the news to maximum traffic
• How to power-up your social media marketing strategy by tapping directly into your audience’s DNA
• Methods for using keywords research to read your customer’s mind
• How to align these techniques to your business no matter your medium

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