Session Day / Time
Monday February 25, 2008 @ 12:00pm EST (recording available for download)

7 Reasons to Use Wordpress Blogs And Not Traditional Websites to Publish Content, Podcasts and Videos For Passion and Profits with Sherman Hu

Are you getting at least 30 new leads on your website each week? Most likely, you’re not. Your website is a static, boring online brochure that is ignored by prospects, your customers and even the mighty Google. Instead, you need to use a blog so you can interact with your network and offer a variety of content to fit your audience’s needs. In this session, Sherman Hu will share with you why Wordpress is the blog that you should choose to work with and how you can use it to add video, audio and text for maximum profits.

What You’ll Learn:

• How to easily create videos for your blog
• How to generate a slew of content for your blog so you never run out of ideas
• Ways to engage both prospects and customers so they interact on your blog

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Session Day / Time
Monday February 25, 2008 @ 1:00pm EST (recording available)

How to Use Facebook to Generate Leads and Engage With Customers with Leesa Barnes

Facebook is all the craze right now, but how does a business leader use it to drum up new business? Join Leesa Barnes, author of Podcasting for Profit, as she shares with you strategies on how to make the most out of Facebook and other social networking websites for business.

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Session Day / Time
Monday February 25, 2008 @ 2:00pm EST (recording available)

Ways to Engage Customers, Vendors and Suppliers Through Social Media For Greater Profits with Anna Farmery

How can you use social media to improve communication, productivity and motivation in your business? How can you use social media to as part of building a brand internally that people want to work for? Join Anna Farmery as she teaches you how to use social media as an internal communications tool. She will guide you through the steps on how to connect with employees, vendors, suppliers and contractors using social media.

What You’ll Learn:

• Which social media tools are perfect for internal communications (and which ones to avoid)
• How to get buy in from employees and vendors so they use social media enthusiastically

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Session Day / Time
Monday February 25, 2008 @ 8:00pm EST (recording available)

How to Get Social Media Buy-In from Your Boss, Company Management Team, Business Partner & Other Stakeholders with Leesa Barnes & Paul Vogelzang

You may have a skeptic at your company or amongst your client base. You know, the one who snubs his or her nose at social media? So, how do you convince this person that they should not only use social media, but (egad!) pay for it as well? Join Leesa Barnes and Paul Vogelzang as they reveal how to sell social media to your company management team, your boss, your colleague or your business parter.

What You’ll Learn:

• Discover how the lessons learnt in the “old media” can be used to convince management and other stakeholders to use “new media”
• Learn how to apply the laws of attraction to overcome any social media obstacle
• The #1 way to gain support of management and stakeholders for your social media project that will lessen objections

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