Session Day / Time
Wednesday February 27, 2008 @ 12:00pm EST (recording available)

How to Use a Virtual Team to Manage Your Social Media Projects Without Going Broke or Opening New Office Space with Terry Green

Now that you’re armed with the knowledge of what blogs, podcasts and other social media tools can do for your business, how do you launch and manage these tools without hiring extra staff or pulling your hair out? Join Terry Green as shares with you how you can work with a virtual team who can implement social media tools and keep them updated. No need to overwhelm yourself with the need to keep your blogs and podcasts fresh with content. Instead, learn how working with a virtual team will keep the profits rolling in while helping you use social media to its fullest.

What You’ll Learn:

• The questions you must ask before hiring a virtual team
• How to ensure that you hire the right team right from the start
• Ways to hire a team and make more money

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Session Day / Time
Wednesday February 27, 2008 @ 1:00pm EST (recording available)

Building Your Online Personal Brand Beyond Social Networks, Websites or Blogs with Paul Copcutt

Many people are now realizing the need to be online and are immediately gravitating to the likes of Facebook or setting up their own blog. But neither of these actions are enough, or may not even be right for your brand. In this session you will understand the necessary steps to first clearly defining your brand and then identifying the right places online to raise your visibility and credibility to the people that need to hear about you.

What You’ll Learn:

• The three key questions you need to answer to build a strong online brand
• The three places you cannot afford NOT to be seen online
• The 3 actions you must do online that will get your Google ranking in the thousands

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Session Day / Time
Wednesday February 27, 2008 @ 2:00pm EST (recording available)

The Inner Secrets of Outrageous Marketing: How to Dominate Your Market Niche with Ron Rosenberg

Competition is getting fierce. To stay successful, you have to understand your market and offer your customers something truly unique. Anything less, and you become a commodity and allow people to make their decisions on price alone. But it doesn’t have to be this way. Marketing and customer service expert Ron Rosenberg will share his proven strategies for unprecedented business growth.

What You’ll Learn:

• The 4 “M’s” of outrageous marketing – ignore them at your peril!
• The “secret question” that can double your response rate
• How to take your marketing to the “edge of the abyss”
• What miniature schnauzers and teenagers can teach you about marketing
• How to get people to jump out of their seats to give you money
• The 12 components that MUST be in every marketing piece

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Session Day / Time
Wednesday February 27, 2008 @ 8:00pm EST (recording available)

Pricing, Positioning and Promoting Your Social Media Services with Scott Allen

With the growth of social media, it seems every freelancer and small firm in the world is adapting or expanding their services to include some kind of social media services. With competition from literally all corners of the globe, how can you position your services so that you can charge a price that works for you? And how can you promote it to reach your target market?

What You’ll Learn:

• How social media services are being packaged
• Current pricing for social media services
• How to distinguish yourself from low cost providers
• The power of partnering to take on larger projects
• How to identify and capitalize on a niche market opportunity

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