Session Day / Time
Thursday February 28, 2008 @ 12:00pm EST (recording available)

7 Steps to Creating a Killer Virtual Book Tour that Will Explode Your Book Sales and Turn Your Book into a Bestseller with Tynisha Thompson

A Virtual Book Tour (VBT) is so much more than doing a teleseminar around the topics in your book. As evident by the meteoric rise of Tim Ferriss’ 4Hour Work Week, a VBT combines the best elements of offline/online publicity, word of mouth marketing and social media. It’s about creating a community of referral happy book readers quickly and strategically, when you don’t have one to start with. In the words of Alex Mandossian, the creator of the Modern Virtual Book Tour, a VBT allows you to have “greater marketing intimacy with your target market.” Join Tynisha Thompson as she shares with you the strategies on how to use social media and other online tools to create your own VBT.

What You’ll Learn:

• How to sell more books using a virtual book tour
• The secret ingredient that most book authors ignore and why using this will turn your book into a bestseller
• How to create a community of book lovers quickly using social networking

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Session Day / Time
Thursday February 28, 2008 @ 1:00pm EST (recording available)

The 12 Biggest Blogging and Podcasting Blunders to Avoid When Nurturing Your Personal Brand Online with Krishna De

With the advent of social media marketing, there has never been an easier time for us to express our personal brand online to attract the projects and career opportunities we desire. The media, potential clients and prospective employers are all searching online. They key thing question is are you ready to be found? And how do you avoid the biggest mistakes many people make when looking to build their personal brand online through blogging, podcasting and social media marketing? In this session, personal branding and social media marketing expert Krishna De will share with you actions you can take immediately to avoid making the 12 biggest blogging and podcasting blunders many people make which adversely affect your personal brand online.

What You’ll Learn:

• The five elements of your business blogging and podcasting strategy that you need to have in place so that you ensure that your personal brand stands out from the crowd
• Four actions you must take to promote your business blog and podcast so that your online personal brand gets noticed
• Three keys to harnessing the power of social media marketing and create raving fans and brand ambassadors who will help you achieve your personal and professional goals

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Session Day / Time
Thursday February 28, 2008 @ 2:00pm EST (recording available)

How to Use Celebrity Interviews and High Profile Guests to Attract New Clients to Your Business with Jody Colvard

Instead of sitting idly by waiting for your web site to do something, hoping some stranger will visit from a search engine or wherever to read pages and pages of content, in this session you will learn how to gain instant credibility by creating your own show and interviewing celebrities and high profile guests. You will be guided through step-by-step and shown how to make contact with these people, get on their radar, what to say and how to get them excited about being a guest on your show.

What You’ll Learn:

• Simple and inexpensive steps that help you get past the gatekeeper of high profile guests and celebrities
• The techniques to use to get a high profile guest or celebrity to say “Yes!” to appearing on your show every time you ask
• The proper etiquette to use when conducting interviews with celebrities and high profile guests, which if ignored, can shut the door to any future interviews with individuals of this caliber

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Session Day / Time
Thursday February 28, 2008 @ 8:00pm EST (recording available)

Telesummit Secrets: How to Position Yourself as the #1 Expert, Increase Your Product Sales, and Create a Community of Raving Fans Using a Multi-Day Virtual Event with Milana Leshinsky

Struggling to get known, but not sure where to start? Organizing and holding a multi-day, virtual event may be just what you need. Otherwise known as a Telesummit, this type of event can help propel your expertise and fill your list faster than any other method. Join Milana Leshinsky, author of Coaching Millions and pioneer of the Telesummit concept as she shares with you her secrets to earning a six figure income from holding your very own Telesummit.

What You’ll Learn:

• How to get anyone to speak at your Telesummit, no matter how big the name is
• How to encourage a slew of people to attend your Telesummit and what to offer to make your deal irresistible
• Ways to use your Telesummit to position yourself as the expert

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