Session Day / Time
Monday February 25, 2008 @ 12:00pm EST (recording available for download)

7 Reasons to Use Wordpress Blogs And Not Traditional Websites to Publish Content, Podcasts and Videos For Passion and Profits with Sherman Hu

Are you getting at least 30 new leads on your website each week? Most likely, you’re not. Your website is a static, boring online brochure that is ignored by prospects, your customers and even the mighty Google. Instead, you need to use a blog so you can interact with your network and offer a variety of content to fit your audience’s needs. In this session, Sherman Hu will share with you why Wordpress is the blog that you should choose to work with and how you can use it to add video, audio and text for maximum profits.

What You’ll Learn:

• How to easily create videos for your blog
• How to generate a slew of content for your blog so you never run out of ideas
• Ways to engage both prospects and customers so they interact on your blog

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Session Day / Time
Monday February 25, 2008 @ 1:00pm EST (recording available for download)

How to Use Facebook to Generate Leads and Engage With Customers with Leesa Barnes

Facebook is all the craze right now, but how does a business leader use it to drum up new business? Join Leesa Barnes, author of Podcasting for Profit, as she shares with you strategies on how to make the most out of Facebook and other social networking websites for business.

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Session Day / Time
Monday February 25, 2008 @ 2:00pm EST (recording available for download)

Ways to Engage Customers, Vendors and Suppliers Through Social Media For Greater Profits with Anna Farmery

How can you use social media to improve communication, productivity and motivation in your business? How can you use social media to as part of building a brand internally that people want to work for? Join Anna Farmery as she teaches you how to use social media as an internal communications tool. She will guide you through the steps on how to connect with employees, vendors, suppliers and contractors using social media.

What You’ll Learn:

• Which social media tools are perfect for internal communications (and which ones to avoid)
• How to get buy in from employees and vendors so they use social media enthusiastically

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Session Day / Time
Thursday February 28, 2008 @ 12:00pm EST (recording available for download)

7 Steps to Creating a Killer Virtual Book Tour that Will Explode Your Book Sales and Turn Your Book into a Bestseller with Tynisha Thompson

A Virtual Book Tour (VBT) is so much more than doing a teleseminar around the topics in your book. As evident by the meteoric rise of Tim Ferriss’ 4Hour Work Week, a VBT combines the best elements of offline/online publicity, word of mouth marketing and social media. It’s about creating a community of referral happy book readers quickly and strategically, when you don’t have one to start with. In the words of Alex Mandossian, the creator of the Modern Virtual Book Tour, a VBT allows you to have “greater marketing intimacy with your target market.” Join Tynisha Thompson as she shares with you the strategies on how to use social media and other online tools to create your own VBT.

What You’ll Learn:

• How to sell more books using a virtual book tour
• The secret ingredient that most book authors ignore and why using this will turn your book into a bestseller
• How to create a community of book lovers quickly using social networking

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Session Day / Time
Thursday February 28, 2008 @ 1:00pm EST (recording available for download)

The 12 Biggest Blogging and Podcasting Blunders to Avoid When Nurturing Your Personal Brand Online with Krishna De

With the advent of social media marketing, there has never been an easier time for us to express our personal brand online to attract the projects and career opportunities we desire. The media, potential clients and prospective employers are all searching online. They key thing question is are you ready to be found? And how do you avoid the biggest mistakes many people make when looking to build their personal brand online through blogging, podcasting and social media marketing? In this session, personal branding and social media marketing expert Krishna De will share with you actions you can take immediately to avoid making the 12 biggest blogging and podcasting blunders many people make which adversely affect your personal brand online.

What You’ll Learn:

• The five elements of your business blogging and podcasting strategy that you need to have in place so that you ensure that your personal brand stands out from the crowd
• Four actions you must take to promote your business blog and podcast so that your online personal brand gets noticed
• Three keys to harnessing the power of social media marketing and create raving fans and brand ambassadors who will help you achieve your personal and professional goals

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Session Day / Time
Wednesday February 27, 2008 @ 12:00pm EST (recording available for download)

How to Use a Virtual Team to Manage Your Social Media Projects Without Going Broke or Opening New Office Space with Terry Green

Now that you’re armed with the knowledge of what blogs, podcasts and other social media tools can do for your business, how do you launch and manage these tools without hiring extra staff or pulling your hair out? Join Terry Green as shares with you how you can work with a virtual team who can implement social media tools and keep them updated. No need to overwhelm yourself with the need to keep your blogs and podcasts fresh with content. Instead, learn how working with a virtual team will keep the profits rolling in while helping you use social media to its fullest.

What You’ll Learn:

• The questions you must ask before hiring a virtual team
• How to ensure that you hire the right team right from the start
• Ways to hire a team and make more money

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Session Day / Time
Wednesday February 20, 2008 @ 12:00pm EST (recording available for download)

Social Media Telesummit Welcome Message with Leesa Barnes

Join host and facilitator, Leesa Barnes, as she welcomes you to the Social Media Telesummit. Leesa will share with you the ways you can maximize your participation at the Social Media Telesummit and ways you can combine your enthusiasm with your business goals.

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Session Day / Time
Wednesday February 20, 2008 @ 1:45pm EST (recording available for download)

Panel Discussion: Future of Social Media for Businesses

Join our panel of experts as they share with you their vision of the future of social media for businesses. Some of the ideas you’ll hear will challenge your own thinking about the role of social media in your business growth strategy.

Our panelists include:

• Leesa Barnes, www.leesabarnes.com, Facilitator
• Christina Hills, www.shoppingcartqueen.com
• Krishna De, www.bizgrowthnews.com
• Ron Rosenberg, www.qualitytalk.com
• Jason Van Orden, www.jasonvanorden.com
• Penny Haynes, www.1stpod.com

What You’ll Learn:

• How social media will benefit (or challenge) businesses in the new market place
• Future trends on the horizon that businesses can take advantage of

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Session Day / Time
Tuesday February 26, 2008 @ 1:00pm EST (recording available for download)

5 Ways To Sell The Content You Once Gave Away For Free with Paul Colligan

Stop giving away your content. People will pay for content of value – and that is exactly what you are delivering. Examine the options for selling your media directly to your audience and seeing financial gain from what you once gave away for free. Join Paul Colligan for an examination of the exciting paid content options in social media. Leave with a plan that will let you see the revenue stream you deserve.

What You’ll Learn:

• Why it’s dangerous to give away all your content for free (and what to do instead)
• How to easily convert your free information into multiple streams of income
• How to choose the right model so your audience buys the content you’re selling

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Session Day / Time
Thursday February 21, 2008 @ 12:00pm EST (recording available for download)

Using Social Media and Premium Content to Create New Profit Centers for Your Business with Jason Van Orden

Podcasters and bloggers often look to advertising to make money from their media. While this is a valid (and at times lucrative) strategy, some podcasters and bloggers are far exceeding the traditional CPM rates by selling premium content to their community. In this session, internet marketing and podcasting consultant, Jason Van Orden, will reveal how he used this often overlooked strategy to generate over $70,000 in Q3 of 2007. You’ll discover a blueprint for executing a successful premium content strategy of your own using social media to drive sales.

What You’ll Learn:

• How to choose a profitable niche of starving customers who are ready to buy premium content
• A key relationship building and sales tool that many bloggers and podcasters fail to use that’s costing them sales
• The secrets to using your premium content to make money again and again

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