Session Day / Time
Thursday February 21, 2008 @ 1:00pm EST (recording available for download)

Branding and Blogging: The “New” Success Secret for Attracting More Clients and More Money with The Blog Squad

Attention to these two essential pieces can boost your marketing results. When done right, your marketing efforts and investments pay off big time. Whether you have a small business or you’re a solo professional, you need to know how to blend the traditional (branding) with new marketing (blogging) to take advantage of an unprecedented opportunity to gain more visibility, boost your credibility and attract more business.

What You’ll Learn:

• How to communicate your core message on your blog and reach your ideal customer every time your blog is visited
• How to reach out to blogosphere to gain more visibility for exponential results
• How blogs support and extend your personal brand for ultimate success

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Session Day / Time
Thursday February 21, 2008 @ 2:00pm EST (recording available for download)

5 Ways to Use Social Media to Find & Create Your Next Joint Venture with MaryPat Kavanagh & Michele PW

Working with someone who has similar business interests as you do is one of the fastest ways to make money and build your credibility. But how do you approach someone you want to partner with so you get a “Yes!” every time? Join MaryPat Kavanagh and Michele PW as they share with you how they used social media to identify a joint venture opportunity. They will also teach you how to leverage your new relationship so you increase traffic, create a great product and make more money than doing it all yourself.

What You’ll Learn:

• How to identify the perfect joint venture so you make money faster
• Ways to leverage a joint venture relationship so you build your list at record speed
• 5 key strategies to develop a WIN-WIN-WIN for you, your business and your joint venture partner

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Session Day / Time
Thursday February 28, 2008 @ 2:00pm EST (recording available for download)

How to Use Celebrity Interviews and High Profile Guests to Attract New Clients to Your Business with Jody Colvard

Instead of sitting idly by waiting for your web site to do something, hoping some stranger will visit from a search engine or wherever to read pages and pages of content, in this session you will learn how to gain instant credibility by creating your own show and interviewing celebrities and high profile guests. You will be guided through step-by-step and shown how to make contact with these people, get on their radar, what to say and how to get them excited about being a guest on your show.

What You’ll Learn:

• Simple and inexpensive steps that help you get past the gatekeeper of high profile guests and celebrities
• The techniques to use to get a high profile guest or celebrity to say “Yes!” to appearing on your show every time you ask
• The proper etiquette to use when conducting interviews with celebrities and high profile guests, which if ignored, can shut the door to any future interviews with individuals of this caliber

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Session Day / Time
Monday February 25, 2008 @ 8:00pm EST (recording available for download)

How to Get Social Media Buy-In from Your Boss, Company Management Team, Business Partner & Other Stakeholders with Leesa Barnes & Paul Vogelzang

You may have a skeptic at your company or amongst your client base. You know, the one who snubs his or her nose at social media? So, how do you convince this person that they should not only use social media, but (egad!) pay for it as well? Join Leesa Barnes and Paul Vogelzang as they reveal how to sell social media to your company management team, your boss, your colleague or your business parter.

What You’ll Learn:

• Discover how the lessons learnt in the “old media” can be used to convince management and other stakeholders to use “new media”
• Learn how to apply the laws of attraction to overcome any social media obstacle
• The #1 way to gain support of management and stakeholders for your social media project that will lessen objections

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Session Day / Time
Tuesday February 26, 2008 @ 2:00pm EST (recording available for download)

Why RSS Is Not Enough: How to Automate Your Business & Deliver Your Message Using Autoresponders with Christina Hills

RSS feeds are the single most important tool many individuals are using to share their blog or podcast content online. However, RSS feeds alone are not enough. Get your online (or offline) business automated 24/7 with the use of autoresponders and broadcasting. In this session Christina Hills, “The Shopping Cart Queen”, will walk you through using autoresponders to drive people to your website/blog via email. Christina will also share tips on how to use autoresponders to quickly build a database of people you can market to.

What You’ll Learn:

• Why using an RSS feed is not the way to build a business and what you should be using instead
• How to easily add an autoresponder to your blog
• Why you’re losing sales and potential customers using only an RSS feed to deliver your message

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Session Day / Time
Wednesday February 27, 2008 @ 1:00pm EST (recording available for download)

Building Your Online Personal Brand Beyond Social Networks, Websites or Blogs with Paul Copcutt

Many people are now realizing the need to be online and are immediately gravitating to the likes of Facebook or setting up their own blog. But neither of these actions are enough, or may not even be right for your brand. In this session you will understand the necessary steps to first clearly defining your brand and then identifying the right places online to raise your visibility and credibility to the people that need to hear about you.

What You’ll Learn:

• The three key questions you need to answer to build a strong online brand
• The three places you cannot afford NOT to be seen online
• The 3 actions you must do online that will get your Google ranking in the thousands

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Session Day / Time
Thursday February 21, 2008 @ 8:00pm EST (recording available for download)

Second Life: How to Build your Business Through Virtual World Participation with Kate Trgovac

A lot of people hear the phrases “virtual worlds” or “Second Life” and several stereotypes come to mind, most having to do with basements, anti-social twenty-somethings and a lot of simulated sex. Well, nothing could be further from the truth. There are several serious, enterprising business people and brands in Second Life that are creating new markets and new opportunities to extend their business and create new revenue streams. This presentation will focus on three different Second Life entrepreneurs and how they are creating business for themselves.

What You’ll Learn:

• Have a greater understanding of why 3D virtual worlds are compelling
• Get an overview of the demographic breakdown of who participates in SL
• Learn about different ways of creating revenue in Second Life
• Hear some ideas for extending your services into a virtual environment
• Gain the confidence to create your avatar and start exploring SL

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Session Day / Time
Tuesday February 26, 2008 @ 8:00pm EST (recording available for download)

Blog Profits Blueprint: How To Turn Your Blog Into A Six-Figure Income with Yaro Starak

The Blog Profits Blueprint presented by Yaro Starak is an outline for taking a blog, implementing various monetization strategies and tactics to generate a repeat and stable income source. Based on Yaro’s own journey growing his blog income to over six figures, this presentation will introduce you to the core techniques bloggers are using today to make money – and there’s a lot more to it than just slapping on Google AdSense ads!

What You’ll Learn:

• Discover the critical early steps you must take to just give your blog a chance of making money.
• Learn why most blogs don’t make money and how you can ensure your blog isn’t another financial failure.
• Why the first six months of blogging is the most critical time in your blog’s life and what you need to do during that period.
• Monetization strategies that go beyond what everyone else is doing.
• How a blog can be the basis for an entire online business.

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Session Day / Time
Wednesday February 27, 2008 @ 2:00pm EST (recording available for download)

The Inner Secrets of Outrageous Marketing: How to Dominate Your Market Niche with Ron Rosenberg

Competition is getting fierce. To stay successful, you have to understand your market and offer your customers something truly unique. Anything less, and you become a commodity and allow people to make their decisions on price alone. But it doesn’t have to be this way. Marketing and customer service expert Ron Rosenberg will share his proven strategies for unprecedented business growth.

What You’ll Learn:

• The 4 “M’s” of outrageous marketing – ignore them at your peril!
• The “secret question” that can double your response rate
• How to take your marketing to the “edge of the abyss”
• What miniature schnauzers and teenagers can teach you about marketing
• How to get people to jump out of their seats to give you money
• The 12 components that MUST be in every marketing piece

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Session Day / Time
Friday February 29, 2008 @ 12:00pm EST (recording available)

Closing Keynote: How to Have an Outrageously Successful Business Without Any Guilt with Jan Janzen

How would you like to run a very successful business with minimal to no stress, create an amazing team around you that is dependable, proficient and motivated without you pushing, pulling and dragging them along with you AND have a business where you only do what you absolutely love to do?

It’s very possible to do. Gone will be the days of overwhelm, boredom with tasks you hate or that nasty belief that you have to do it all so it’s done right. Listen in to the most provocative, enlightening and straight-forward plan to take your business from hellish to heavenly. You will know exactly what you want to implement from this telesummit, what you should delegate and what you shouldn’t waste your time on.

What You’ll Learn:

• How to identify your passion, strengths and weaknesses.
• How to identify the passion, strengths and weaknesses of your team.
• The critical difference between a talent, skill and gift.
• How to attract effortlessly the easiest people in the world to work with.

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